• 35 El Obour Buildings, Salah Salem Road, 14th Floor, suite 4, Egypt
  • +202 2082 2312 , +202 2082 2350

About This Project

Deliverables

  • Development and Production of Two Infographic Videos on Financial Literacy and Information and Communications Technologies (ICT)
  • Develop Teaching Manuals on Financial Literacy and ICT
  •  Design of the developed Teaching Manuals and toolkit package
  • Design a social media campaign

Horizon Approach:

1. Development and Production of Two Infographic Videos on Financial Literacy and Information and Communications

 Learning Objectives:

  • Audience to appreciate importance of financial literacy and learn basic financial concepts and skills and adopt sound values and habits
  • Audience to recognize importance of acquiring ICT skills and start to learn basic ICT concepts and skills and adopt sound values and safe ICT habits


2. Producing 2 Infographics and Animations 

Our approach is “audience centered”. We design our core messages, scripts and storyboards based on audience profiles and how they think and feel. We typically address both the rational and emotional levels and communicate our messages using real-life situations and drama.

3. Developing Training Manuals

Our style is to balance between concepts, skills and values and use interactive activities, projects, simulations and learning games.


4. Online Media Campaign and Community Management

Our strategy is based on 
  • Branding. The campaign will utilize a natively developed brand name, slogans and messages (Arabic) that encapsulates the campaign’s mission and values.  Such a brand will be enforced through creating clearly defined campaign personality and spirit that will be common in all applications as to re-enforce the effect and provide unity of looks and feel.  During the first analysis phase we will create communication guidelines.
  • Posting: Post well-crafted messages and images which will boost sharing and re-posting. 
  • Interactive. Utilize an interactive approach where many participants are encouraged to interact with the campaign giving opinions, creatively engaging in self-expression activities, thus raising the level of interest and providing a sense of ownership since they will co-produce some of the material. 
  • Traffic.  We will design all activities to encourage visits and interactions with the Facebook Page, Twitter Account and YouTube Channel.

  • Client: The United Nations Entity for Gender Equality and the Empowerment of Women
  • Date: 2017

Other Work