• 35 El Obour Buildings, Salah Salem Road, 14th Floor, suite 4, Egypt
  • +202 2082 2312 , +202 2082 2350

About This Project

Project Background

Egypt’s national population growth is straining the country’s economic and environmental resources and presents a challenge to the country’s efforts to halt the deteriorating socio-economic situation. One of the most pressing manifestations of the issue and consequently, the lack of family planning awareness, is the “Child marriage” phenomenon.

In this regard, UNFPA Egypt in partnership with the National Population Council (NPC) are planning to produce an animated infographic depicting the main data related to the practice in an effort to raise the public’s awareness of its major drawbacks from different aspects.


  1. 3mins and short 1.5 mints versions of an animated infographic in Arabic with English subtitles.
  2. Dissemination and media buying of the completed material on digital news platforms with a three times a week frequency over a period of one month.
  3. on-line survey on the attitudes of the audience on child
  4. Submit a report on the reach, engagement of audience, survey response rate with a summary on audience attitudes.


To enhance the viewership and impact of the videos, we propose that they must be:

  • Appealing: use a blend of storytelling and animated info graphics
  • Simplicity: using simple language and attractive illustrations
  • Motivational: develop effective messages for target audience to engage them in problem and be part of solutions.

  • Client: United Nations Population Fund
  • Date: 2018

Other Work