• 35 El Obour Buildings, Salah Salem Road, 14th Floor, suite 4, Egypt
  • +202 2082 2312 , +202 2082 2350

About This Project

Objectives and Scope of the Services

The selected firm will be responsible for the different phases of the illustration of the sandouq family characters (4 main characters + 4 side characters), illustration of the social media campaign (30 comics), and production of 2 issues of 1-2 pages newsletter (fact sheets) that will be reflecting UNFPA interventions during the period it is covering using the illustrated comics integrated with some info graphs.

Communication Objectives

  • Raise the awareness on key issues (such as
  • Entertain audience as to ensure their engagement.
  • Help and motivate audience to adopt sound habitsin relation to topics of concern such as FGM, Population issues, family health and family planning, sexual harassment, etc.

Style and Tone

  • We will use humor, when relevant, to clarify misconceptions and communicate the main messages.
  • The comics will be in Egyptian dialect using attractive illustrations and simple language.
  • As much as possible, we will explain the issue at hand through storytelling.

  • Client: United Nations Population Fund
  • Date: 2017

Other Work